Potions

Overview

Potions is a managed newsletter service that uses AI to do the work most creators and small businesses avoid: actually writing and sending a consistent newsletter. Instead of a DIY email platform, Potions acts as your newsletter team. You point it at your existing website, blog, or content sources, and it generates on-brand newsletter content, designs a custom template, and handles delivery on your preferred platform. The typical client profile is a small business, B2B SaaS, or marketing agency that sees the value in email but doesn't have bandwidth to produce it consistently. Potions claims its clients generate around five qualified leads per week from a weekly newsletter and save over 30 hours per month compared to doing it manually. The service includes custom banner and newsletter design, 24-hour support response, content repurposing from public websites, and optional subscriber acquisition. Higher-tier plans add drip campaign management, LinkedIn content, lead enrichment, and growth strategy consultations. It works with any existing email platform the client already uses.

Features

• AI Newsletter Writing -- generates newsletter content from your existing web properties and content assets
• Custom Banner Design -- creates branded newsletter headers and visual templates per client
• Content Repurposing -- transforms blog posts, product updates, and website content into newsletter copy
• Multi-Platform Sending -- works with your existing email platform (Beehiiv, Mailchimp, and more)
• Subscriber Acquisition -- adds engaged, in-demographic subscribers to your list at $2 per subscriber
• Drip Campaign Management -- automates onboarding and nurture email sequences (Teams plan)
• LinkedIn Content Inclusion -- repurposes newsletter content for LinkedIn posts (Teams plan)
• Lead Enrichment -- provides qualified leads alongside newsletter content (Teams plan)
• Growth Strategy Consultation -- bi-monthly strategy sessions for audience development
• 24-Hour Support Response -- SLA-backed support response within 24 hours on all plans
• Custom Data Ingestion -- connect proprietary data sources for enterprise newsletters (Power plan)
• Hands-Off Delivery -- full service from writing to sending with no weekly time commitment required

Best For

Small businesses and B2B SaaS companies that want consistent email presence without internal bandwidth, Marketing agencies adding newsletter services to their client offerings, Founders and operators who recognize the value of email but can't prioritize production, Teams with existing content assets that need repurposing into newsletter format, Creators scaling their audience through hands-off newsletter growth strategies

How It Works

Potions works as a managed service rather than a self-serve tool. After onboarding, the team configures AI to ingest content from your website, blog posts, and public sources to generate newsletter copy that matches your brand voice and audience expectations. Each newsletter cycle, Potions produces a draft with custom banner design, curated content, and calls to action, then sends it through your chosen email platform (Beehiiv, Mailchimp, or similar). You retain review rights but the default is hands-off delivery. Subscriber acquisition is available as an add-on, charged at $2 per engaged, in-demographic subscriber added to your list. The Teams and Power plans add workflow features like drip campaigns, LinkedIn content repurposing, bi-monthly growth strategy calls, and custom data integrations for enterprise clients.